Ep. 217: Andy Cockburn | No Strings Attached: Genuine Referrals as the Secret to Earned Growth
Customer Confidential: Untold Stories of Earned Growth
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The Social Psychology of Referrals
The social psychology, the human behavioral psychology of referrals is something that people often don't spend enough time thinking about. Ante: We often fail to understand the mechanisms and the emotional component of a referral. "I want to try and refer this because it's hundreds of dollars and that's meaningful to me," he says.
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