Longevity and evolution of characters

The brilliant, charming and very funny Sean McBride, Chief Creative Officer of Arnold Worldwide, is here to talk about the resurgence of comedy in advertising, which I’m sure we all witnessed during this year’s Super Bowl.

Sean is an expert in this area, overseeing creative for two of the longest running and funniest campaigns in advertising history. I’m talking about his work on Progressive’s iconic Flo and Dr. Rick campaigns, some of my all-time favorite ads!

Sean and his team are doubling down on the laughs and have developed innovative ways to find and nurture the next generation of comedic ad writers and talent.