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How to use email marketing to grow your business

Start Your Own Business

CHAPTER

How to Develop a Content Strategy for Email Marketing

For an early stage startup, how do they develop their sending strategy for email? You've got to define your goals of what you want your email marketing to do essentially. Plot it in your calendar, and then once a week you've got that topic that you can then send out the email. Then basically from there, you just have to understand and read the data of find what people enjoy and find what content they're engaging with.

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