Seth Godin - This Is Marketing: How To Find Your Viable Audience & Win Trust From Your Target Market
London Real
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The Importance of Personality in Brands
Do you think there's too much personalities in brands these days as opposed to the ideas? Humans want to see other humans that a snowman doesn't really look like a person but we think it does. The question is is it of service, is it helping the brand achieve its goals and keep its promises because the alternative could be that the thing you pick to stand for doesn't work anymore and then you're in a box. Does the state of the world worry you? I mean now you mentioned global warming when you see politics, does that worry you or do you think we lack perspective when 1968 was worse probably? 59 for sure was worse. 68 there was people getting shot in Chicago by
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