7min chapter

Behind the Numbers: an EMARKETER Podcast cover image

Reimagining Retail: The Unofficial Most Interesting Retailers List (February 2025)

Behind the Numbers: an EMARKETER Podcast

CHAPTER

Innovative Marketing Strategies Unpacked

This chapter explores various innovative marketing campaigns, including Coca-Cola's prebiotic soda and Wayfair's AI-powered app for furniture shopping. The speakers analyze the effectiveness and public reception of these strategies, as well as the risks associated with bold marketing moves, such as influencer-targeted vending machines. Additionally, they discuss Lidl's TikTok shop pop-up and its potential implications for brand visibility in a competitive market.

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