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2min chapter
The Entertainment Prince (Philippe GAS, Disney Shanghai CEO)
Mosaic of China
Don't Fall Through the Traps
A chinese consumer is not an american consumer. A chinese disnefan is not a us. People don't know the disne brand very much. How much could they relate to what the stories are? How much do they connect emotionally? That was not there. And we came in blind because, you know, as you are listeningn how know successful we can be around the world. We think everybody knows us. We think that this is going to be fine. But still, they have helped guide us in terms of, don't fall through the traps. Do not know, develop a product that is not going to be a relevant for a for the chinese a market
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