The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#87: Metrics That Matter, Product Marketing, The Path To CMO - with Lindsay Bayuk, CMO, Pluralsight

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How to Invest in Long Term Investments

The longer term things are harder to measure and describe. It's much easier to be like, well, I know what another 50 grand on AdWords is going to do. But it's much harder for me to explain something that's going to help us do something in two years. Sometimes you do have to kind of play the game and get a bunch of short term wins to then prove, like, get things on the right track.

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