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The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale
Marketing Against The Grain
Is Product Marketing a Product or a Service?
The problem with the unicorn type of hire, this person that's done everything and seen everything before, is that there is a misunderstanding that marketing is many, many, many different things. You'd almost rather invest ind these athletes and theses, people with high aptitude, kip, who are going to intersect with one another in a way that creates the outcome that you want. The earlier stage your business is, the more you're responsible for maximizing upside, and the lessr responsible for reducing risk. When you're a series a, series b start up, you should obsess about maximiing value,. And you do that by picking people have high aptitudes, different skill sets,
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