2min chapter

Channels with Peter Kafka cover image

Land of the Giants: Why Instagram Broke Its Square

Channels with Peter Kafka

CHAPTER

Instagram's Ads Business Scaled Up in 20 15

In early 20 15, zuckerberg was ready for instegram's ads business to scale up. According to frier's book, he told sistrom that he wanted to see a billion dollars in ad revenue in the next fiscal year. Uke is now cohead of product at instagram.

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