26min chapter

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Henry Modisett - Designing a unicorn AI startup from nothing

Dive Club đŸ€ż

CHAPTER

Crafting Consumer-Centric Technology Brands

This chapter explores effective strategies for building a consumer-friendly technology brand, emphasizing user experience that balances speed and clarity without sacrificing practical value. It discusses the pivotal role of designers in startups, advocating for a hands-on approach where coding and design intertwine to foster accountability and innovation. The conversation highlights the importance of rapid prototyping, team collaboration, and a dynamic culture that empowers designers, ensuring continuous improvement in product development.

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