Million Dollar Negotiation Advice from Real-Estate & Business Mogul Ryan Serhant
Negotiate Anything
00:00
The Three P's: Push, Pull and Persist
There are always fears. Sometimes the fear is just reputational risk. When we're doing deals, we use what's called the three P's: Push, pull and persist. And you just have to persist and stay on them, right? It's endurance for the win. The Falcons were so tired at the end of that Super Bowl in overtime they lost out of exhaustion.
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