Sally Kohn: I think one of my favorite insights from the book, and it's an insight I've been using in my own life since I read your research years ago, is around temptation bundling. She says if you just tie something tempting to a chore, you can magically turn it into something you look forward to - and feel less guilty about it. "I swear to God, every Sunday I'm committing to eating healthily. It's just that there's too many damn Sundays," she said.

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