2min chapter

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McKinsey & Company: The First Management Consultants - [Business Breakdowns, EP. 52]

Business Breakdowns

CHAPTER

What Is the Market Opportunity for Mackenzie Consulting?

When you think about the market size and the potential for it, i think the market opportunity in the tam question is really interesting. Mackenzie can be potentially involved with any business as it envolves. Think about how many businesses or organizations there are in the world. These cas obviously serv a ton of temIt becomes clear when you multiply those two things, how large of an opportunity this fundamentally is. This is fundamentally the advice and judgment game.

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