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Navigating the Search Engine Revolution
This chapter examines the launch of OpenAI's Search GPT and its implications for the online search landscape, particularly in relation to Google's strategies. The hosts discuss the user experience advancements brought by Search GPT, the partnerships it has formed, and the increasing pressure on Google to innovate amidst burgeoning AI technologies. Additionally, the chapter highlights concerns about independent publishers' traffic and revenue as search algorithms and features evolve rapidly.