3min chapter

Creators On Air cover image

How to build in public with Kevon Cheung

Creators On Air

CHAPTER

How to Decide on the Format of Your Product

Sally Kohn: Do you have any advice for creators on how they should decide on the format of their product so whether they go down, you know, writing a book or a course. How do you figure that out and is that part of the building in public process?Kohn: Honestly, if you ask me this question a year ago, I probably didn't know how to answer that because I was so early in the process. So looking back, I actually have a YouTube video talking about that. You should really be writing a book only when your whole framework is getting traction.

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