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Magic words: Can What You Say Help You Get Your way? with Jonah Berger

Big Brains

CHAPTER

Introduction

Jonah Berger is a professor at the Wharton School of Business and an international best-selling author. His research into the inner workings of language has uncovered some extraordinary, scientifically-backed magic words we never knew that we had. If you understand the power of magic words and how to use them, we can all increase our impact.

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