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2min chapter
The Daily: The Relationship Between Where People Spend Their Media Time and The Ad Dollars That are Trying to Reach Them | Aug 29, 2024
Behind the Numbers: an EMARKETER Podcast
Balancing Act: Ad Dollars vs. Media Time on YouTube and TikTok
This chapter examines the relationship between user engagement on platforms like YouTube and TikTok and the advertising revenue they generate. It contrasts their performance with that of larger competitors like Meta, highlighting the challenges of balancing user time and ad dollars.
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