Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

DHH and Basecamp's Guide to No-Bullshit Digital Marketing

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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The Basecamp Principle - How Can It Work for Small Businesses?

The founders of Basecamp say they use the base camp principle to run their small business. The company uses Twitter and other social media as a tool for reaching out to its audience. David: "When you run a small company, like we do, we don't need to sell to everyone"

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