Unicorn Bakery - For the World's Most Ambitious Founders & Teams cover image

Taboola: Corporate culture, internationalization and advisory board, Adam Singolda, Taboola

Unicorn Bakery - For the World's Most Ambitious Founders & Teams

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The Importance of Focusing on Your Key Market

In order to go public, you needed to build an at tech giant. So how do you think about expansion? You're in so many markets now. What is the market that I can't lose? For us, it was the US. And then we took this first key market, second stage hubs, third stage in market as the market became big enough across a certain threshold.

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