The Marketing Companion cover image

The new and now of social media marketing

The Marketing Companion

CHAPTER

The Metaverse and Facebook

"I'm just a humble man, Dennis, trying to keep the world safe for marketing," he says. "And it's getting harder and harder every day." Facebook is laying off people working on the metaverse while spending money promoting its own version of social media called Horizon Worlds. The company quietly shut down these Metaverse efforts and now they're investing in AI.

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