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Learning From Mossad: What Exploding Pagers Can Teach Us About Getting a Job

Based Camp | Simone & Malcolm Collins

CHAPTER

Strategic Marketing through Synthetic Endorsements

This chapter examines a case study where synthetic and legitimate data were combined to manipulate procurement choices. It highlights the use of astroturfing to create favorable online discussions, ultimately influencing a Hezbollah procurement manager's decision and showcasing the impact of reputation in marketing.

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