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HYPNO-TISING!: The Secret Science of Ads That Sell More Products To More People for More Money with Dr. Mark Young and Joe Polish - I Love Marketing Episode #457

I Love Marketing

CHAPTER

The Conspiracy Theory

The conspiracy theory happens because people don't want to accept the randomness that I could be in a building and somebody could just fly an airplane into it. So our brains want to come up with these reasons. And here's what happens. 93% to 94% of people still let the person cut in line.

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