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Google SGE: tough times for SEO traffic

Contrarian Marketing Podcast

CHAPTER

Google's Ad Revenue Loss

Some sites, especially affiliates and publishers might lose as much as 80%. And I think other sites might gain 80% of SEO traffic because all of a sudden they're featured in the top carousel by providing a unique angle to the query. So I say there is a range and some sites will even gain. But Google has not figured out how to monetize generative AI except for using PMAX, but they don't really have that unit yet to monetize it.

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