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Crowdfunding in Music Tech: Evolution and Strategies
This chapter explores the transformation of crowdfunding in the music tech industry as it approaches 2025, emphasizing the necessity for comprehensive marketing and storytelling. It highlights the importance of preparation and uniqueness in campaigns, noting that successful crowdfunding now requires more than just a great idea. Additionally, the chapter discusses the motivations for established companies to engage with crowdfunding platforms, contrasting their interests with those of small creators.