The Margin Problem Dealers Rarely Audit: Credit Cards (And 3 Practical Fixes) | Eric Cohen, CEO at Merchant Advocate
Car Dealership Guy Podcast
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Today I’m joined by Eric Cohen, CEO at Merchant Advocate.
We break down why credit card processing is one of the most overlooked expense lines in dealerships, how 60–70% of stores are overpaying, and which “non-negotiable” fees are actually negotiable.
Eric explains where the hidden charges live, how to audit statements properly, and why transparency matters more than ever in a largely unregulated space. The payoff: real strategies dealers can use to reclaim margin without cutting people or growth.
This episode is brought to you by:
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3. Merchant Advocate - Merchant Advocate saves businesses money on credit card fees WITHOUT switching processors. Find out how they can help your dealership with a FREE analysis. Click on @ http://merchantadvocate.com/cdg for more.
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Topics:
00:14 What are the top dealer concerns today?
04:43 How do credit card processing fees work?
07:44 What are the best optimization strategies?
14:03 What are the most common hidden fees?
16:56 What is the Merchant Advocate's unique approach?
21:40 What is your most impactful client success story?
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