Moonshots Podcast: Superstar mindsets and success habits  cover image

Rapid Prototyping Your Product Before You Build It

Moonshots Podcast: Superstar mindsets and success habits

CHAPTER

Is Rapid Prototyping Really a Good Idea?

Mark Pearson-Freeland: We are way too often victims of wishful thinking. He says rapid prototyping is a great way to test your ideas before you launch them. The author of Lean Startup, Eric Rees, wrote the book because he spent five years and $40 million building a product that nobody wanted. It's why he created Lean Startup and Lean Startup has been a massive success for him.

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