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Successful Social Selling
Ahead of the Game
Salesforce: Personal Profile Versus Company Voice?
In each case, the individuals themselves are likely to have bigger and certainly more engaged social networks on those platforms than the brand is going to have. Many people follow brands, but they don't really engage with that. So we'll see, you know, eight, 10 times more engagement rate, and significantly more reach when we use those personal profiles.
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