Al Ramadan and Dave Peterson (Play Bigger Advisors) - How to Be a Category King
Entrepreneurial Thought Leaders (ETL)
00:00
The Power of Category Design and Innovative Naming
This chapter explores the emergence of new product categories, focusing on the creation of energy shots like five-hour energy. It emphasizes the importance of naming and categorization in marketing, highlighting their psychological and strategic impacts on consumers and the market.
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