Cash Isn't Gonna Save You What Saves You Is What Got You Here

Having cash gives you more runway it allows you to have to manage your mind a little bit less around a lower bank account. I love the things that we think in our brain here's what my clients do and what we all do as humans is we see the bank balance drop or people don't buy like we thought they were going to, then panic ensues. Don't hang on to cash because it's what saves us cash will not save you but having cash can be helpful if you are going through leaner time of your business.