9min chapter

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Bloomberg Intelligence

CHAPTER

Navigating Consumer Behavior Amid Rising Prices

The chapter explores the impact of increasing prices on consumer choices, leading to a shift towards purchasing lower-priced products and brands. It discusses the challenges faced by manufacturers and retailers in adapting to changing consumer preferences amidst inflation concerns. The conversation also touches on the changing dynamics in the retail industry and the importance of understanding consumer behavior for success in a competitive market.

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