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Joe CEO of Motion Nutrition and ex professional swimmer shares the insights he has gained from building a natural supplement brand.

Ecom Gold

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What's Your Objective at a Trade Show?

The company recently held its annual trade show in London. The event is for natural and organic products, which the brand has done every year since it launched. It's a very different environment to going to a sports nutrition sort of festival where you're going to have all kinds of crap. And so we decided to turn that space into a Kids Bedroom. We had our unplug, we have an unplug sleep balm that people can get when they subscribe to our product.

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