4min chapter

Pioneers and Pathfinders cover image

Noah Waisberg

Pioneers and Pathfinders

CHAPTER

The Strategy of Consolidation in the Market Place

The acquisition of cura seems to be an example, and i'm interested in your reaction, of a strategy of consolidation in the market place. Latera's overarching idea is that law firms like buying tech from less places. And so if you're the kind of vender of choice for law firm, then it's gong be easier for a law firm to buy your tech than it will be someone else's tech. So what they'd like to do is just give their existing customers more things to buy from them.

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