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WARC Talks Inflation and Economic Slowdown

The WARC Podcast

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Is There a Learning Curve?

Will this be a learning curve? Do you think so? From a generational standpoint, one of the things that we have learned over our years of study of generations in the market place is honestly, not a very optimistic piece of learning. Want: We are going to see a generation of younger people coming into the market place right now who are going to feel a sense of disadvantage,. Maybe even a sense of frustration with the starting point at which they are moving into their lives. But i think at the same time, it creates some opportunities for brands to recognize that they are coming in at a disadvantage and change some of their products to accommodate this.

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