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S03.EP10 - Corporate Branding from The Inside Out with Meg Kypena

JUST Branding

CHAPTER

The Pandemic and Employee Engagement

I think companies struggle because they're not entirely sure what brand even is it's kind of like this cloud of an idea. But then when it comes to really what is it doing on the inside, I think people can flate. People can flee brand and marketing activities with employee engagement. So the marketing is, you know, campaigns and promotions and engagement is just well if we want more engagement then,you know, just communicate more. And it's got to be everything coming together.

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