So Many Strings Attached | Part I | 49
Scamfluencers
How Lou Perlman Changes His MO
Lance Bass is a junior in high school when Lou Perlman asks him to be part of his band, InSync. The Backstreet Boys aren't yet the household names Lou was hoping for, but they have given him a blueprint for how he can manipulate young artists out of their fair share. By the beginning of 1997, the Backstreet Boys are finally breaking through in the US. But it turns out thatLou doesn't just want to make money off handsome, talented young men. He also deliberately pits the two groups against one another.
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