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The Roaring Twenties And The Birth Of Consumer Credit - Martha Olney

The Joe Walker Podcast

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The Evolution of Advertising in the United States

Before World War I, you had the beginnings of the marriage of psychology and advertising. The idea was to give the consumer lots of information and they'll buy the product. But after WWI, advertisers turned their skills towards promoting sales of consumer goods. You could just watch the move away from the information-based to the emotion-based.

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