3min chapter

Marketing Week cover image

This Much I Learned: The NFL’s commercial boss on the rise of athlete activism

Marketing Week

CHAPTER

The London Games

We recognize we're not product for everyone, and that's ok. What we try and do is work with brands to understand what their business challengers are. And as you say, we do have the london games. We're more than just a game. This ti tha he coming set of two games in october. I can't reveal too much, but one of our amain marketing objectives as a business is to re launch the l London games. People will know that we were not just ta sport brand, where a sports and entertainment brand. So i don't think they will be surprised if ther are music artists performing at our games. That gives them something to be excited and entertained

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