Ready for a HARO (Help a Reporter Out) masterclass?
HARO is a platform that connects journalists with 'experts' to include their insights into articles. This is great for link building but can lead to a lot of questions on how to do it right.
Thankfully, Chris Panteli joins the Niche Pursuits podcast this week to shed light on:
- How and when you should respond to HARO queries,
- What you should say,
- How to vet reporters,
- How to follow-up,
- And a whole lot more...
All to save you time, increase your success rate and land more links.
Chris runs a purely white-hat, digital PR link building agency that averages 100 links per month.
And he has a ton of awesome insights to share.
He starts off by explaining some context. How valuable HARO links are for building credibility, increasing domain authority, and improving search rankings.
And how to succeed with HARO, it's important to position yourself as an expert in your niche and have a well-optimized LinkedIn profile and website homepage.
Success rates vary depending on the niche and competition, but having expertise and credentials increases the chances of winning pitches.
He suggests starting by targeting websites your competitors have featured on their homepages and then expanding to high DR (domain rating) and high-traffic publications.
Chris also believes vetting HARO queries is crucial to save time and increase success rates. The key is to look for relevant queries from reputable domains and avoid low-quality websites. Engage with journalists and editors to ensure your link is included in the final article. And don't be afraid to follow up to convert unlinked mentions into links.
Timing is also important in HARO link building.
And while subject lines are not a major factor, it's important to follow any specific instructions from the journalist.
He even gives an awesome tip on how to use AI to assist with research and generating pitches in a way that'll work like a charm.
It's really a great and valuable discussion you don't want to miss.
And Chris also offers a free vetting resource (in the shownotes below) and a 20% discount for Niche Pursuits listeners on link building services and a HARO masterclass course with the code NichePursuits20.
Hope you enjoy!
Links & Resources
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