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#155: Growing your app downloads with PR with Jessica Alderson, Co-founder and CEO at So Syncd
Business of Apps Podcast
How to Engage With Boards and Senate Line Publications
I usually send probably two to three paragraphs, kind of background why they should read the rest of the email. I say we've been featured in XYZ to essentially give some social proof. Just like literally a few sentences of the pitch and potentially why they would want to write about us and our idea. As you develop relationships, then journalists will start reaching out to you. And then, I guess, you have a kind of back and forth dialogue.
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