Jaguar’s ‘Woke’ Ad Controversy: What Went Wrong?
Marketing School - Digital Marketing and Online Marketing Tips
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The Fallout of an Identity-Focused Car Ad Campaign
This chapter critiques a bold advertising campaign by a car company that discarded its logo and traditional branding to focus on gender identity and fashion. The speakers highlight the potential alienation of its target audience and draw parallels to past marketing failures in the industry.
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