Andy, how important is it to build your personal brand when starting a new business versus focusing on building the business exclusively for example. How should a new entrepreneur allocate their time within these two categories? Andy: Having a strong personal brand doesn't hurt ever it never hurts it only helps okay if you're doing some people argue this they will say well i do bb to b sales and don't really need a personal brand but then somebody like me comes along who has a fucking massive personal brand and wants them.