All Blacks - How Do You Reach That Global Audience?

Over 80 percint their audience live off shore. And so that the kayd really is a new zealand when it come ragby e'e. We do big campaigns before, before its worlwe send the orblaks out andto the community. Ut, about connecting with our local fan base here,. A, we sent out three orblacks, and of three orblaks to different parts of the country. The old blacks have become a global brand. How do yo had you balance? I guess there the local a, the local focus being new zealand's team  I guess, also addressing that that global audience that the all blacks are attracting.