Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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How Businesses Use Nine-Ender Psychology

Mitch asks about applications; Adam describes insurers and investment firms targeting age cues and messaging to invoke life-audit mindsets.

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