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Is paying for social media the new norm?

The Bridge to China

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The Importance of Having a Blue Check Mark on Twitter

Jason Smith: People on Twitter would use check marks to determine veracity of the organization they were reading about. He says now it's less clear who is a real person because he was, I saw someone with a blue check mark the other day and then I went into their profile and they have like 539 fans. "I think there was some concern late last year or around January where people were getting blue checkmarks and then changing their name to famous celebrities"

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