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The Rise of Buyer Power in the Alcohol Market
There's a lot of this happening outside the food industry like food has been a kind of a good place to sort of spotlight this story, but if you start looking around it is everywhere. Ball Corporation shacked up their prices on cans and raised minimum orders for small craft brewers last year. We've seen this in toys. Mattel has cut off supply to small independent toy stores. Home Depot talked about how we have this relationships with suppliers. So we're getting all of their supply because we're big and we're able to do that.