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17min chapter
To Win, Tell a Story: Foot Locker w/ Ken Hicks
Wisdom From The Top with Guy Raz
Differentiating Footlocker Brands
This chapter explores the lack of differentiation between various Footlocker brands and their deliberate choice to emphasize their differences. They discuss the challenges of managing multiple brands within a company and the need for differentiation and emphasis. The chapter also discusses the strategies implemented to address these challenges and create a memorable shopping experience.
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