Wisdom From The Top with Guy Raz cover image

To Win, Tell a Story: Foot Locker w/ Ken Hicks

Wisdom From The Top with Guy Raz

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Differentiating Footlocker Brands

This chapter explores the lack of differentiation between various Footlocker brands and their deliberate choice to emphasize their differences. They discuss the challenges of managing multiple brands within a company and the need for differentiation and emphasis. The chapter also discusses the strategies implemented to address these challenges and create a memorable shopping experience.

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