Geraldine Carter joined me on Ditching Hourly to give us a behind-the-scenes recap of what went into her pivot from selling one-time $9,500 mastermind programs to selling a $995/mo ongoing subscription model.
- (00:00) - Introduction and Guest Welcome
- (00:34) - Defining 'Melting the Pyramid'
- (04:38) - Transitioning Business Models
- (08:54) - Challenges and Key Changes
- (14:00) - New Program Structure and Benefits
- (24:41) - Launch Phase and Simplification
- (27:52) - Navigating the Launch Transition
- (28:36) - Managing High-Touch Programs
- (29:33) - Prioritizing VIP Clients
- (31:10) - Finalizing the Launch
- (33:06) - Subscription Model Insights
- (34:50) - Building the Community
- (37:50) - Efficiency and Scalability
- (42:46) - Handling Uncertainty and Risk
- (50:04) - Adapting to Subscription Growth
- (52:54) - Conclusion and Takeaways
Geraline's BioGeraldine Carter helps overworked CPAs create the accounting firm and the life they have always wanted.
Geraldine's Links
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Do you have questions about how to improve your business?
Things like:
- Value pricing your work instead of billing for your time?
- Positioning yourself as the go-to person in your space?
- Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?
Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.
Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.
To book your one-on-one coaching call, go to:
https://jonathanstark.com/call
I hope to see you there!
