471: A Technological 23rd Century Star Trek Thing
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Apple's Deal With the Pac-12
The idea was Apple offered the Pac-12 a five year contract at $23 million per school plus incentives. And they counter apparently, counter offer from Apple was $25 million per school. This is where we get back to sort of Apple wanting to do a deal that's not just cash because most of these it's just a cash outlay. So they said we're gonna give you 23 million per school which was later there was some back and forth and some threats and things like that.
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