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Rostec’s PR war on Telegram

The Naked Pravda

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The Importance of Telegram in Russia

As head of the Apostle PR agency, Brovkol was one of Russia's first media spin doctors to place paid content secretly on Telegram. While the PR agency operated at a loss, even its secret contracts weren't profitable but it scored major contracts with Roastech. Fittlano: "In a space that seems best suited to memes and armchair analysis, we actually find the heart of public life in Russia"

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