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Bonus: Eric Barker Gives Daniel Pink Relationship Advice

The Next Big Idea

00:00

How to Build Deeper Friendships

Don't confess to any murders up front. Start small, wait for people to reciprocate. If they do, escalate. This is actually a mild formula for building deeper friendships. Arthur Aaron made people feel like lifelong friends in under an hour just by revealing things about themselves. Two of the research associates that he had on it ended up getting married.

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